Overview
Known for its bold, rule-breaking aesthetic, Thug Club set out to bring the spirit of 1960s American Hells Angels to life for its FW 2025 collection debut at Paris Fashion Week. The brand needed a campaign film that could translate this rebellious mood into a contemporary visual narrative—anchored in fashion, attitude, and cultural reference.
Solution
We crafted a brand film that fuses raw freedom with stylized aggression. Leveraging AI, we transformed a series of still cuts into cinematic visuals, reinterpreting Hells Angels culture through Thug Club’s unique lens. The final video evokes the tension between vintage biker anarchy and modern fashion sensibility, resulting in a film that feels both defiant and refined.
Impact
With minimal resources and tight timelines, POE helped articulate Thug Club’s vision through a distinctive and scalable content solution.
