Overview
Traditional donation campaigns often rely on heavy imagery—poverty, hunger, and war—that can trigger guilt or discomfort in viewers. For this campaign, we partnered with UNHCR to create a new kind of donation story—one that felt light, warm, and emotionally engaging.
Traditional donation campaigns often rely on heavy imagery—poverty, hunger, and war—that can trigger guilt or discomfort in viewers. For this campaign, we partnered with UNHCR to create a new kind of donation story—one that felt light, warm, and emotionally engaging.
Solution
We developed a campaign centered around a fennec fox plush toy gifted to donors above a certain threshold. By characterizing the fox and connecting it with themes from The Little Prince, we created a short film with emotional storytelling and original music. The film gently led viewers into the donation program, while generative AI allowed us to produce 3D animation in a time- and cost-efficient way.
We developed a campaign centered around a fennec fox plush toy gifted to donors above a certain threshold. By characterizing the fox and connecting it with themes from The Little Prince, we created a short film with emotional storytelling and original music. The film gently led viewers into the donation program, while generative AI allowed us to produce 3D animation in a time- and cost-efficient way.
Impact
The final content was used across multiple touchpoints—from digital donation campaigns to offline pop-up events. The warm, hopeful tone helped shift perceptions of donation culture and generated strong engagement both emotionally and practically.
The final content was used across multiple touchpoints—from digital donation campaigns to offline pop-up events. The warm, hopeful tone helped shift perceptions of donation culture and generated strong engagement both emotionally and practically.
