Overview
For the launch of its FW 2025 collection “Wild West Midnight” during Paris Fashion Week, Libere needed a bold key visual and brand film that could embody its distinctive identity—despite limited time and budget. POE took on the challenge by combining high-concept photography with generative AI to deliver striking results.
For the launch of its FW 2025 collection “Wild West Midnight” during Paris Fashion Week, Libere needed a bold key visual and brand film that could embody its distinctive identity—despite limited time and budget. POE took on the challenge by combining high-concept photography with generative AI to deliver striking results.
Solution
We developed a surreal narrative blending the mythos of the American Wild West with the edge of modern urban life. Leveraging AI, we transformed still cuts into a series of unique key visuals and a cinematic brand film that captured Libere’s mysterious and magnetic tone. The soundtrack also fused western motifs with a contemporary rhythm to reinforce the hybrid concept.
We developed a surreal narrative blending the mythos of the American Wild West with the edge of modern urban life. Leveraging AI, we transformed still cuts into a series of unique key visuals and a cinematic brand film that captured Libere’s mysterious and magnetic tone. The soundtrack also fused western motifs with a contemporary rhythm to reinforce the hybrid concept.
Impact
The visuals were used throughout Libere’s Paris Fashion Week booth, setting a strong branded presence. The campaign film extended the story across digital touchpoints—YouTube, Instagram, and beyond—strengthening the brand’s identity on a global stage. The content was later adapted for events such as Shanghai Fashion Week, amplifying its reach and consistency.
The visuals were used throughout Libere’s Paris Fashion Week booth, setting a strong branded presence. The campaign film extended the story across digital touchpoints—YouTube, Instagram, and beyond—strengthening the brand’s identity on a global stage. The content was later adapted for events such as Shanghai Fashion Week, amplifying its reach and consistency.
