What does it mean to drive in an electric era?
In this speculative campaign, we set out to redefine the EV narrative—not around silence or efficiency, but around feeling.
In this speculative campaign, we set out to redefine the EV narrative—not around silence or efficiency, but around feeling.
From the pioneering 1602e in 1972 to i Vision Circular and the upcoming Neue Klasse, BMW’s electric journey has always been more than just a shift in propulsion. It reflects a deeper pursuit: sustainability without compromise, technology that disappears into intuition, and design that speaks emotionally.
We envisioned a campaign that captures this essence—where driving is still precise, sensorial, and human.
This project remains unrealized, but the process reminded us why we create:
to imagine what it feels like to move through time.
This project remains unrealized, but the process reminded us why we create:
to imagine what it feels like to move through time.
