Overview
As Korea’s No.1 lifestyle brand for over five decades, Hanssem partnered with J4D to reintroduce its iconic kitchen heritage in line with today’s evolving consumer trends. The campaign centered around “Euro,” a customizable kitchen line, and extended into a full-scale rebranding effort through an integrated IMC approach.
Idea
To highlight the infinite customization potential of the Euro line, we developed the core message: “No.Kitchen – Because no two kitchens are the same.” Each unique kitchen was assigned a number to represent a distinct lifestyle.
We created modular video content centered on different personas, showcasing how Euro kitchens adapt to each need. This included visual storytelling through film, product photography, interviews, and behind-the-scenes footage—all tailored to present the brand’s versatility and design appeal.
We created modular video content centered on different personas, showcasing how Euro kitchens adapt to each need. This included visual storytelling through film, product photography, interviews, and behind-the-scenes footage—all tailored to present the brand’s versatility and design appeal.
Impact
Hanssem’s products, now reimagined as aspirational lifestyle spaces, were featured across digital ads, short-form content, SNS, e-commerce, and in-store displays. This omni-channel presence elevated brand perception and led to increased customer engagement both online and offline. The campaign also supported retail promotions, driving meaningful traffic to stores and sales channels.
