For LEXUS, luxury isn’t defined by trend—but by time.
In this early-stage concept, we explored how the legacy of LEXUS—shaped by craftsmanship, harmony, and innovation—could be translated into a cinematic narrative.
In this early-stage concept, we explored how the legacy of LEXUS—shaped by craftsmanship, harmony, and innovation—could be translated into a cinematic narrative.
From the first LS 400 to the electrified RZ 450e, each model reflects a moment in time, meticulously sculpted into form and experience. Drawing from this evolution, we proposed a concept film under the theme “Sculpted by Time”—where movement, silence, precision, and emotion converge.
This project remains a concept, but for us, it was an opportunity to shape not just a film, but a feeling—quietly powerful, and undeniably LEXUS.
