Overview
Despite being Europe’s No.1 derma cosmetic brand, Avène was primarily recognized in Korea as a gentle skincare line. Through the launch of HAB3—the brand’s first anti-aging series—we aimed to reposition Avène as a true expert in skin science and derma solutions.
Idea
While many anti-aging products rely on aggressive claims, we chose a more refined yet impactful approach. Introducing the concept of the “Beautiful Inverted Triangle,” we visualized the scientifically proven facial lifting effects of HAB3. The keyword was intuitive and memorable, while the clinical results were presented through highly legible visual data. These creative assets were brought to life in both video and key visuals across digital and offline channels.
Impact
By mapping the product’s anti-aging mechanism into the symbolic triangle shape, we effectively delivered the product’s message across digital ads, key visuals, and e-commerce product pages. This campaign not only highlighted Avène’s scientific expertise, but also solidified its image as a trusted derma cosmetic brand in the Korean market.
